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Logo design is the process of creating a visual identity in which a unique and recognizable logo is created for a brand or business. The logo summarizes the essence, values and personality of the company, helping to identify and remember it for the target audience.

Image planning (or corporate image) is the coordinated visual and communication strategy of an organization, business or brand. The goal of this process is to create consistent and identifying visual elements such as logos, color schemes, fonts, and other graphic elements.

Image design helps create a uniform and easily recognizable image of the company, which helps identification, increases professional credibility, and contributes to a positive perception of the business or brand. Image planning also enables marketing and communication activities to be carried out more effectively, as it conveys consistent and coordinated messages to the target audience.

UX/UI design includes user experience (UX) and user interface (UI) design. UX focuses on improving the user experience, while UI deals with the visual and interactive design of the user interface. The goal is to make the product not only attractive, but also easy to use, maximizing user satisfaction and ensuring effective interaction.